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Ursula Lidbetter MBE

Chief Executive, 

Ursula Lidbetter is Chief Executive of the Lincolnshire Co-operative, a consumer-owned business and one of the largest employers in the county. She is also chair of the East Midlands leadership team.

Ursula was the HRH Prince of Wales Ambassador for the East Midlands for the year 2008/09. She is also President of the Chamber of Commerce and Chairs the Lincoln Business Improvement District and Co-operatives East Midlands.