Engaging Employees through CR


Time: to

137 Shepherdess Walk
London N1 7RQ
£480 + VAT
£595 + VAT

This course looks at how to use Corporate Responsibility to engage your employees and how to use engaged employees to embed your Corporate Responsibility.

Engaging employees is a critical ingredient of a responsible business. This course looks at the business case for corporate responsibility, ways motivate employees through CR, and ways to measure outcomes.

Presentations from two companies are a key element of this course. Guest speakers at this session will be Jonathan Elliot, Santander UK and Steve Underwood, Kier Group.

Are you trying to:ILM logo

  • Make staff feel better about working for your organisation and more willing to go the extra mile?

  • Improve your employee opinion scores?

  • Reduce your employee turnover?

  • Improve levels of innovation?

  • Enhance customer service?

These are all well recognised outcomes of having an engaged workforce.

Who should attend?

Corporate Responsibility practitioners, HR Professionals and managers of other functions, such as communications, marketing or any other section of a business with an interest in supporting employee engagement.

How to Book

To reserve a place on this course please email CRtraining@bitc.org.uk. Discounts may be available for delegates from SMEs with fewer than 250 employees.

What will I get out of attending?

At the end of this course, attendees should:

  • Understand how their organisation's culture and systems affect the ways in which it is able to engage with employees

  • Understand key behaviours that signal success

  • Have gained insights into a range of techniques including: dispersing ownership, raising awareness and social marketing.

Course outline

  • Defining organisational and personal needs

  • Understanding the challenges

  • Recognising drivers that help inspire and motivate

  • Presentations by two guest speakers with further company examples

  • Outline of the essentials for success

  • Useful tools and approaches

  • Identifing actions to take forward