Responsible Business Workshop: Purpose Toolkits


Time: to

Eversheds House Manchester M1 5ES



A Business in the Community member only event

Purpose-driven brands seek to improve society and have a positive impact on people’s lives. Mounting evidence shows these businesses are performing well in terms of market growth, meeting changing customer needs and getting the most out of their employees.

The purpose of the workshop is for delegates to:

  • Examine the business case for being a purpose-driven brand
  • Understand the tools to embed purpose authentically into commercial activities
  • Explore how action planning brings together cross-functional departments and effectively drives change

This workshop will be of most benefit to participants who:

  • Have an intermediate understanding of purpose, are ambitious to develop their skills and wish to drive a best practice approach to embedding purpose within their company
  • Work for a company which has developed, or is developing, a purpose strategy
  • Have strategic influence

Who should attend?

Those with strategic influence:

  • CR Managers / Heads of ... 
  • Brand / PR / Marketing managers / Heads of ...
  • Strategic heads /  Executive Directors in charge of strategy
  • HR managers / Heads of ...

* This workshop is for Business in the Community members only and requires 1 credit.
If you have not yet renewed your membership onto Business in the Community's new membership proposition this is included in your current membership fee.