West Midlands Member Network - Impact Measurement Workshop


Time: to

SGH Martineau LLP
No.1 Colmore Square
Birmingham B4 6AA

The whys and how of measuring social outputs, outcomes and impact

Social impact tells the story of the change we bring to people's lives.

When asked to measure your social impact, do you feel you are being pressed for yet another time-consuming report - without the resources to do it?

Today, every organisation can (and should) measure the outcomes and impact of their community invesment programmes.  Indeed, at times the ability to win new business depends on it.  This is not the only reason why it is good to measure social impact.  The real benefits derived from the process happen within the organisation.

We have found that whilst companies run great programmes and initiatives, their ability to ‘tell the story’ weakens at the most crucial point of being able to demonstrate that they have made a real change – internally within the business and externally in society.  In other words, they are not able to qualitatively and quantitatively exhibit outcomes and impacts.

This inability to tell the full, story has various knock-on effects, not least in terms of the potential longevity and sustainability of these initiatives – if a business benefit / Social Return On Investment cannot be presented to important stakeholders.

If we have a way to tell the whole story of our impact - not just the numbers of how many people walked through our doors - we have an incredibly powerful tool that will:

  • improve our credibility and encourage people to believe what we say,

  • inspire our staff and volunteers,

  • encourage us to continuously improve our services,

  • communicate to other stakeholders how good we are,

  • form the basis of powerful publicity materials and seeking new business opportunities,

  • help us to make an even greater difference.

Every organisation - no matter how small or new - can measure its social impact.

Why measure social outputs, outcomes and impact?

  • Improved programme management

    • More effective planning

    • More effective evaluation

  • Increased understanding of the impact of your work

  • Stronger communication of the value of your work to ‘the people that matter’ (internal and external stakeholders)

  • Enhanced attention to the social, economic and environmental value created by your business or organisation.

Hear from the following speakers:

  • Paul Cowley, Head of Corporate Affairs, A F Blakemore

  • Maryann Denfhy, Corporate Responsibility Manager, Central England Co-operative

  • Nicola Inge, Campaign Manager, Work Inclusion, BITC