Rural communities and farming

Business in the Community passionately believes in the value of thriving rural communities and the preservation of a sustainable British countryside for future generations to live and work in.

Through a variety of channels including The Prince's Countryside Fund and The Prince's Dairy Initiative we strive to engage businesses in helping to support these communities.

If you are interested in finding out more about BITC's work in rural areas and how you might be able to get involved, please get in touch.

The Prince's Countryside Fund

The Prince's Countryside Fund was founded by HRH The Prince of Wales in July 201.  The fund gives grants to projects that help support the people who care for the countryside and are supported by a unique collaboration of businesses working together to secure a sustainabile future for British agriculture and the wider rural economy.
Find out more about the Prince's Countryside Fund >>


Rural Business Class

Business Class is one of BITC’s flagship campaigns and provides a framework for business to support young people facing social disadvantage by forming long-term, strategic partnerships with the schools those young people attend. Ofsted research shows that deprived young people need support in rural areas as much as in urban ones, and so we are creating new rural clusters to extend the programme to the countryside.

Read more

Bright Crop

Research shows that 60,000 new entrants are needed into farming in the next decade; and that the food supply sector currently figures lowest on the list of job areas that young people might consider. Bright Crop inspires young talent to explore the wide choice of careers in farming and food supply, attracting the best and brightest to meet the growing challenge of producing more food (and increasingly non-food products) to sustain a growing population.
Find out more, visit the Bright Crop website >>



The Prince's Dairy Initiative

The Prince's Dairy Initiative aims to improve the resilience of the UK dairy supply chain by helping to secure a viable future for a diverse range of farms.  It is delivered by a collaborative industry Steering Group and Working Group managed by Business in the Community in partnership with DairyCo.  The project has brought together the dairy sector to take practical action to support the sustainability of a diverse British dairly industry.
Find out more, the Prince's Dairy Initiative >>


Rural Business Connectors

Thriving rural communities depend on a thriving rural economy and are vital to the distinctiveness and sustainability of our countryside. However, rural communities face disadvantages and a number of challenges to a sustainable future. Business Connectors are talented individuals seconded from business, trained by Business in the Community and placed in communities of greatest need to build partnerships that tackle rural issues.
Learn more about Business in the Community Business Connectors >>


Rural Action leadership team

The Prince's Countryside Fund Trustees

Key contact

Madeleine Fitzgerald
Project Coordinator, The Prince's Countryside Fund