Launched in 2014, the Healthy High Streets programme provided intensive support for high streets. Over a three year period the programme supported 100 locations to revitalise high streets and engage large businesses in their local communities.
The Healthy High Streets programme supported 100 towns across the UK, from Kirkwall in the Orkneys to Penzance. See a list of Healthy High Streets towns.
The programme was backed by corporate partners Boots UK, EE, Exterion Media, Greggs, Marks & Spencer, Santander and Wilko. These businesses collaborated with local town teams to develop and implement activities such as:
- Enabling access to landlords to address issues around empty and unsightly properties
- Prioritising accessibility and safety
- Creating and enabling high profile events to drive footfall
- Creation of relevant pop up shops and markets to support start ups
- Helping to improve customer service
- Providing expert help and resource to market and celebrate the high street
The Healthy High Streets Programme has now ended, but in December 2017 Business in the Community used our learning to launch Pride of Place. This is a new approach to the way we ask businesses to engage in communities.
Pride of Place brings together the skills and resources of business to help some of our communities in greatest need thrive again. It is a strategic and long-term approach based on over 35 years of experience of Business in the Community.