Brendan Dineen

CMO, IBM Hardware, Europe, 
Brendan Dineen

Brendan Dineen is Director of Portfolio Marketing for IBM in the UK and Ireland. Prior to this Brendan has held a multitude of Marketing Leadership Positions at IBM including CMO for the UK, Ireland, Netherlands and South Africa as well as spending two years in New York working at the company's Global Headquarters on Corporate Marketing Strategy.

Outside IBM Brendan spent two years on secondment from IBM as Director of 2012 Games, developing and implementing the marketing strategy that London used to attract additional Foreign Direct Investment as a result of the London 2012 Games.

Brendan is also Visiting Professor in Marketing at the University of Portsmouth in Hampshire, where he lives with his wife Sarah and their three children.