Matt Appleby

Wales Director, 
A man talks into a microphone
Matt joined BITC Cymru as the Director in July 2016 from one of Wales’ most successful communications consultancies.
Matt has previously represented many of Wales’ highest-profile businesses and organisations and as such has an in-depth knowledge of how companies in Wales operate and the challenges they are facing. His experience spans corporate and consumer PR, community and stakeholder relations, issues management and major pan-Wales behavioural change programmes.
He has been a passionate supporter of staff development through mentoring and Continuous Professional Development, leading by example by becoming Wales’ first Chartered PR Practitioner. He has co-authored three PR handbooks on social media and sat on the Chartered Institute of PR’s (CIPR) social media panel, advising the professional body and members on the subject.
Matt is a German & Linguistic Science graduate of the University of York where he also spent a year in Germany studying and teaching English on a programme to support the long-term unemployed back into work.