PwC – Responsible Business Champion: Place

PwC’s commitment to the Bradford Opportunity Area.

The Connected Places Award

PwC recognises the need to break the link between the opportunities available to a person and their background. Their commitment to the Bradford Opportunity Area, through education outreach with schools and job opportunities for the community, aims to improve social mobility and support people in the local area while creating a sustainable and successful business.

Education is at the heart of PwC’s work with our local communities. Our goal is to provide people with opportunities to develop skills for a successful future irrespective of their background.

Kevin Ellis, Chairman and Senior Partner PwC

Societal impacts
PwC is:

  • Upskilling young people in Bradford. PwC is raising aspirations to help them to secure roles in their career of choice within their home city
  • Contributing towards making Bradford a dynamic place to do business in the UK. And providing quality jobs to a diverse group of people.
  • Supporting the Opportunity Area initiative with it’s priority areas and providing the business perspective.
  • Encouraging other employers to get involved and working with others to ensure that schools and employers who want to engage with each other know where to go to simplify the landscape which ultimately will increase the number of student-employer encounters.

Business impacts:

  • As part of the six (paid) volunteering days offered to staff annually, PwC colleagues have chosen to volunteer in schools in Bradford. They are now able to volunteer UK-wide, due to the roll out of a national social mobility schools programme. The challenge of working in schools can be daunting. Through clear briefings and support from the core team, staff feel able to take on these challenges. They feel able to make an impact and develop key skills in the process. The sense of reward and achievement is often huge and staff feel inspired to engage more with schools.
  • Volunteers report that they have increased confidence in presenting. They are now challenging themselves to try out new things as a result. A key metric included in PwC’s non-financial scorecard is the perception of PwC by staff. This champions social mobility. Involving staff in the delivery of the schools programme is key to improving this.

Kevin Ellis, Chairman and Senior Partner PwC, said: “Education is at the heart of PwC’s work with our local communities. Our goal is to provide people with opportunities to develop skills for a successful future irrespective of their background. As the sixth largest city in the country, Bradford is home to a large and talented workforce. This workforce can offer a great contribution to economic growth across the UK. The city has a great deal to offer businesses looking to expand and invest in the area. Supporting inclusive growth in Bradford goes right to the heart of the purpose and social mobility agenda at PwC. Whether someone is at the start of their working life, ready for a career change or just after a new challenge, our partnership in the area aims to develop skills and boost employability irrespective of background.”

Together we can make change happen