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SUMMARY:Preventing Greenwashing and Unpacking Greenhushing
DESCRIPTION:Join this session to understand what greenwashing and greenhushing mean for your Responsible Business agenda.\n\n\nThis is an online event \nAudience\nThis event is open to all Business in the Community (BITC) members. It is aimed at senior practitioners in Sustainability\, Marketing and Communications as well as colleagues found in CEO Offices. \n\n\nAbout the event\nResearch shows that the growing cultural and regulatory pressure to avoid greenwashing has led to the rise of its opposite\, greenhushing\, when businesses intentionally understate their environmental achievements to avoid greenwashing allegations. \nThis webinar is designed to help professionals in business understand the difference between greenwashing and greenhushing\, why they matter and how you can navigate the unique challenges they present. Understanding these trends is crucial for businesses to meet evolving expectations and communicate their sustainability efforts honestly and authentically. \nThis webinar will empower you to: \n\nUse language effectively to avoid both greenwashing and greenhushing\nIdentify and mitigate the risk of greenhushing on your business\nLearn from best practice examples and gain practical tips on how to strengthen your sustainability strategy\n\nSpeakers\nWe will be joined by guest speakers Tom Fern\, Director\, Burson and Robyn Swan\, Associate Director\, Burson. Both are members of Burson’s Sustainability and Social Impact team and have worked with leading global brands on the issues surrounding greenwashing and greenhushing. \nAgenda \n\n10:00 Welcome and introduction from BITC10:05 Preventing greenwashing: Tom Fern\,Burson10:35 Unpacking greenhushing: Robyn Swan\, Burson11:00 Facilitated breakout discussions11:25 Close -key takeaways and recommendations \n\nBooking and contact details and further information\n\nContact Jessica Hart\, Event Coordinator\, BITC for any further questions.\nFull joining instructions will be sent before the event.\n\nFind out how your organisation can become a member of Business in the Community
URL:https://www.bitc.org.uk/event/preventing-greenwashing-and-unpacking-greenhushing/
LOCATION:Online
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