Community investment: Five key principles

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Community investment programmes that create real social impact as well as business benefits are underpinned by five key principles.

 

 As a company with an effective, mutually beneficial community investment programme you will:

  • Identify the social issues that are most relevant to your business and most pressing to the communities you work with

  • Work in partnership with your communities leveraging your combined expertise for mutual benefit

  • Plan and manage your community investment using the most appropriate resources to deliver against your targets

  • Inspire and engage your employees, customers and suppliers to support your community programmes

  • Measure and evaluate the difference that your investment has in the community and on your business. Strive for continual improvement