Louise wearing a dark green blouse, smiles towards the camera

Louise Harvey

Director of PMI Proposition, UK Insurance,

Wellbeing Leadership Team

Louise Harvey joined Bupa UK in September 2011 and has been at the heart of developing new ideas, products and services for Bupa customers ever since.

Starting in the dental insurance business, she has worked on some groundbreaking proposition developments including the delivery of the Bupa Dental Network. She moved around Bupa’s UK businesses before leading the proposition team for all customers segments in UK health insurance business which she has been doing for the past six years. Lou is committed to making insurance more inclusive and has championed the development of new services for people affected by poor mental health.

She lead the delivery of Bupa’s market leading mental health cover. This received industry recognition and is now the cornerstone of the brand television campaign ‘Is it normal?’. She also has a particular passion for women’s health issues and has been key to the launch of Bupa’s new women’s health hub and menopause support for customers and Bupa employees.

Lou is a member of the Business in the Community (BITC) Wellbeing Leadership team and lives in Manchester with her husband and their two small children.