Apax-Mosaic Enterprise Challenge 2013

|Source: Mosaic

Students from Slough and Eton School have romped to victory in the fourth annual Apax-Mosaic Enterprise Challenge. Their team, 'Silver Tie', pitched an innovative business idea to an exciting panel of experts, including My Flash Trash founder and Made in Chelsea star Amber Atherton and Apprentice star and businesswoman Liz Locke. Congratulations Slough and Eton!

The Silver Tie team did fantastically well; they have really understood and applied all the business principles they learnt on the course. We have been inspired by their creativity and passion which came across from their business ideas and the final presentation.  It has been very rewarding to see how their confidence has grown throughout the course.

- Bushra Akram,,
one of the teams business mentors
Silver Tie were one of just five teams to reach the final of the competition, in which over 3,000 school pupils participated.  The Apax-Mosaic Enterprise Challenge is designed to give 11-16 year olds first-hand experience of the world of business, and encourage enterprise skills, with guidance from experienced business mentors.

The team won for an idea for an app which, in their words: “Puts your child's education in your hands”. Their app was envisaged to keep parents up-to-date with school events, newsletters and term times and provide a forum to post comments. With their business model for the app reflecting the multi-cultural nature of the local area, the students proposed translations in the five most spoken local languages.

Today has been awesome! I feel like a princess.

- Mehrun Nessa, 14,
Silver Tie team member
As well as the top prize of £2500 cash for their school, plus £500 seed funding and a Google Chrome Book computer each, the winning students will also receive mentoring support from Apax Private Equity Partners, plus business skills training from Apprentice star Melody Hossaini.  They'll also get the chance to pitch their ideas to finalists of the prestigious Ernst & Young Entrepreneur of the Year Awards later in the year.

After being treated to tours of Clarence House and HM Treasury, where they met Chief Secretary of the Treasury Danny Alexander, the young winners were chauffered in Bentley Mulsanne cars, generously supplied by Bentley, to an elegant dinner to round off the day. 

Held at The Cinnamon Club, and hosted by Vivek Singh TV Chief and friend to Mosaic, the dinner was attended by guests including Apprentice stars Elizabeth Locke and Gabrielle Omar and Amber Atherton.

To read a fuller account, and view images and video from the day, visit the Mosaic website.

Mosaic was founded by the Prince of Wales in 2007 as a mentoring programme creating opportunities for young people growing up in our most deprived communities.  It was run by Business in the Community until July 2016, when it became part of the Prince's Trust.