“ The Dove materials provide a fantastic way of bringing alive an issue which is often viewed as being quite sensitive but when addressed can make a big difference to a young person’s future. It’s encouraging to see this level of support being offered by Unilever and I would encourage other schools across the UK to make use of these free resources. ”
Dove developed their workshop materials in response to research showing (47%) of 11-14 year old girls opting out of everyday activities such as speaking up in class because they don’t like how they look*, Their aim is to encourage young people to develop a positive relationship with their appearance, raising their self-esteem and enabling them to realise their full potential.
The workshop materials have been developed in collaboration with experts in self esteem as well as mums from across the world. They let Therfield School raise awareness and challenge issues as perceived by young people at the same time as working with role models from the world of business. A series of fun interactive activities in the sessions helped young people overcome anxieties affecting their happiness and confidence.
Dove is calling on the Government to tackle the confidence crisis amongst the next generation by putting body confidence education on the national curriculum. The call forms part of Dove’s long term commitment to improving self-esteem in the UK, and the brand’s involvement in the All Party Parliamentary Group on Body Image.
*Quantitative research was carried out by OnePoll with 500 UK girls (aged 11-14) in September 2013. Full research results are available from Dove upon request.