Free resources from Dove help build confidence in young people

Unilever employees used Dove’s Self-esteem materials to run a workshop at the Therfield School in Leatherhead, helping raise the aspirations and confidence of the students.

The Dove materials provide a fantastic way of bringing alive an issue which is often viewed as being quite sensitive but when addressed can make a big difference to a young person’s future. It’s encouraging to see this level of support being offered by Unilever and I would encourage other schools across the UK to make use of these free resources.

- Jenny Beacon,
Community Impact Manager, Business in the Community
Working collaboratively with other local businesses, Unilever are helping to support students and staff at the Therfield School in Leatherhead. It’s a collaboration that allows businesses to share their unique skills and resources in addressing challenges identified by the school. Raising the aspirations and confidence of young people is a priority for the school so Unilever employees ran a workshop using Self-esteem materials developed and distributed free by Dove.

Dove developed their workshop materials in response to research showing  (47%) of 11-14 year old girls opting out of everyday activities such as speaking up in class because they don’t like how they look*, Their aim is to  encourage young people to develop a positive relationship with their appearance, raising their self-esteem and enabling them to realise their full potential.

The workshop materials have been developed in collaboration with experts in self esteem as well as mums from across the world. They let Therfield School raise awareness and challenge issues as perceived by young people at the same time as working with role models from the world of business. A series of fun interactive activities in the sessions helped young people overcome anxieties affecting  their happiness and confidence.

Dove is calling on the Government to tackle the confidence crisis amongst the next generation by putting body confidence education on the national curriculum.  The call forms part of Dove’s long term commitment to improving self-esteem in the UK, and the brand’s involvement in the All Party Parliamentary Group on Body Image.

*Quantitative research was carried out by OnePoll with 500 UK girls (aged 11-14) in September 2013. Full research results are available from Dove upon request.