University of Winchester identified as innovator in ethical business education

| University of Winchester

Tomorrow’s business leaders must be taught the value of ethical behaviour, according to a new report citing the University of Winchester as a thought-leader in business education.

We were delighted to have the opportunity to collaborate with three other prestigious universities – Bath, Keele and St Andrews – and we hope that our experiences will inspire other business schools to further innovation.

- Paul Jennings,
Senior Lecturer in Acounting at the University of Winchester
Paul Jennings, Senior Lecturer in Accounting in the University’s Faculty of Business, Law and Sport, co-authored the paper, which has been published in response to the way sustainability, environmental awareness and ethics are taught in UK business schools.

Concerns were raised by the Institute for Global Ethics UK Trust and the Institute of Business Ethics (IBE) following the 2008 global economic crisis and a series of corporate scandals. In 2010 and 2011, they met with universities and business schools to discuss the worrying trend in courses to overestimate the importance of profit at the expense of morals.

One of the outcomes of these meetings was that Winchester Business School was identified, alongside the universities of Bath, Keele and St Andrews, as innovators in ethical business teaching.

Paul produced a case study about the University’s work that has now been published by the Higher Education Academy (HEA) to encourage other business schools to rethink their teaching and learning in this area.

“The emphasis placed upon serving the public good is emulated within Winchester Business School, whose mission is to develop responsible business leaders" said Paul. “Corporate responsibility is a fundamental strategic driver for business and the concept of responsible management is a theme that permeates the school’s curriculum and engagement strategies.”

The University of Winchester was an early member of the United Nations Principals of Responsible Management Education (PRME) initiative. In 2010, it established the Hoare Centre for Responsible Management, bringing together academics involved in responsible management research to work with local businesses, so students may access the latest commercial best practice.

Paul’s case study, titled Adding ethics to business, has been published as part of the HEA’s Creating cultures of integrity: Ethics education in UK business schools.

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