Welsh towns join Healthy High Streets campaign

Three more Welsh towns – Ammanford, Neath and Newport – have joined Business in the Community's Healthy High Streets programme and will benefit from business support and expertise to help transform their high streets.

I’m delighted to welcome Ammanford, Neath and Newport into the Healthy High Streets programme, along with EE, Exterion Media and Greggs and we are looking forward to being part of a positive change in our communities. By working together, we are demonstrating that business is a force for good.

- Rosie Sweetman,
Director, Wales, Business in the Community
Carmarthen, Prestatyn, Swansea and Wrexham have been working with one of the four founding partners who lead the programme – Boots UK, the Co-operative Group, Marks & Spencer and Santander – since September last year. In 2015, these founding corporate partners were joined by Greggs, EE and Exterion Media. 

The towns will also benefit from:

  • Access and engagement with senior business leaders personally and professionally interested in the high street

  • Linking of a local business leader from one of the founding businesses with the local partnership team to support their vision for the high street

  • Resources from campaign partner organisations – such as Business Improvement Districts and the British Council of Shopping Centres (BCSC).

The Healthy High Streets programme has also recruited new towns in England.

Each of those local high street partnerships now has a unique action plan and business support that will help the towns to drive footfall, occupy vacant properties and ultimately create jobs.

In addition to this new round of towns taking part, the Healthy High Street programme has also welcomed EE, Exterion Media and Greggs who will be working alongside the towns as partners.

100 high streets across the UK will be recruited over a three year period, with the campaign aiming to increase footfall by 10%, reduce empty property units by 20% and create 3,000 jobs.

Rosie Sweetman, Director, Business in the Community Wales, commented on the three new towns: "High streets play an important role at the heart of communities across Wales. Through our Healthy High Streets programme, we are bringing together large companies with town teams, community leaders and local authority partners to help our towns have vibrant high streets to live, work and do business."

Speaking about Healthy High Streets, Lesley Griffiths AM said: "Local high streets are the heart of Welsh communities, providing places to shop and socialise as well as access key services. The Healthy High Streets programme shares our aim of supporting our vibrant and diverse high streets to thrive, and I am pleased to see Ammanford, Neath and Newport join the scheme.

“Our Support Your High Street campaign recognises the valuable contribution busy high streets make to the Welsh economy and the vital role they play in community life. I encourage everyone to nominate their favourite High Street Hero for our prestigious new national awards.”

Find out more on the Healthy High Streets webpages.