Logistik developed ‘A Creative Career’ in order to work with its local communities to engage young people in creativity as a viable career option by providing strong positive role models and work experience.
- Since 2010 Logistik have increased the number of employees recruited from its local communities by 12%.
- All employees that took part in the Mentoring with East Leeds Academy displayed improvements to their presentation skills and confidence.
- Through the provision of female role models, a group of female students at East Leeds Academy achieved grades higher than their predicted in their exams in 2011.
- 55 nine year olds from a local primary school took part in a World of Work Day Case study published: May 2012.
“ It’s been great watching the group develop – the young people and the adults! One student in particular has changed from hating the project to joining in. ”
In 2009 Logistik took this a step further, wanting to look at how they could establish longer term engagement with the local community and the individuals who benefitted from placements. Relationships with placement students began to extend, with the company finding a number of them part time work whilst they completed their course, with this often leading them to gaining full time positions afterwards. Some past placements have even used Logistik’s offices as a base to start up their own company.
As Sustainability work grew over the years Logistik, looked for other ways to reach out and began to understand what it wanted to say; not only could they be positive role models within their communities, but also they could encourage people to do what it does – think about creativity as a career. With this in mind Logistik took part in Business in the Community’s Big Conversation, took on a challenging mentoring project, provided interviewers for mock interviews, attended career’s fair for 9 year olds (the toughest interviewers yet!) and started looking at ways to bring creative talent into the business. Logistik pushed work experience opportunities, linked with a second local school and did a writing competition in its London office for a nearby primary.
Logistik have linked with other companies to deliver some projects to embrace partnership working and to give the students a broader range of opportunities. Although Logistik want students to follow in its footsteps, the organisation knows that there are other companies that do it just as well, so they try to encourage a breadth of contact.