Purpose and Values
Business in the Community (BITC) is enabling purpose-led businesses and brands as a genuine force for positive change. Moving away from a do-less-harm approach, to creating competitive advantages, meeting changing customer needs, and attracting, retaining and developing the best talent.
Purpose and Values is part of BITC’s focus on Healthy Businesses, which sits at the centre of BITC’s Responsible Business Map. The map guides our members on a journey of continuous improvement, working across the whole responsible business agenda.
Business in the Community is a network of progressive businesses who look beyond the profit motive, who want to make a difference within society and who are prepared to collaborate to bring about change.