Tracy Lynch

Tracy has been seconded from Greggs to work in Coventry.

Pre-secondment role: Retail Support manager

Seconded in: Coventry

Business Connector Role Overview

Coventry is a relatively young city with a growing population. There is a higher proportion of children under five than the national average and this trend is set to continue until 2026.  In 2009, 26.9% (18,875) of children and young people in Coventry were living in poverty, according to the official definition of child poverty. The majority (16,770) of these children were under 16 years of age.  Coventry has a higher percentage of child poverty than both the national and the West Midlands average, making the authority the 47th highest local authority with child poverty in England.

Every Chief Executive should have a Business Connector – it hardwires you into the community and provides incredible insight into the issues that people are facing. With so many demands on business leaders’ time it is invaluable to have someone dedicated to working at the very heart of the community who is skilled at making things happen.

- Ken McMeikan,
Chief Executive Greggs

Tracy is working to connect local charity and community groups with local Business (with a focus on SME's). She also plans to focus on connections which encourage enterprise, enhance education, create great communities and inspire the youth in line with key BITC focus areas of education, employment and enterprise in Coventry.

Key Achievements

  • Increasing business engagement into Primary schools by setting up a reading partners scheme.

  • A party for for 200 of the most deprived children in the city, Tracy harnessed a range of support to make the event a success including, securing  a party venue, catering and gifts from local business.

  • Breaking down barriers between senior citizens and local youth by organising opportunities for them to interact in an informal and enjoyable setting such as an outdoor games events.

  • Breakfast club project (in progress)

  • Scoping an enterprise arcade to enable new businesses to trade on the high street in a low risk low cost setting.

Business Quote

“Every Chief Executive should have a Business Connector – it hardwires you into the community and provides incredible insight into the issues that people are facing.  With so many demands on business leaders’ time it is invaluable to have someone dedicated to working at the very heart of the community who is skilled at making things happen.  Business people like to see results and the Business Connector role is vital in bringing together the right people to get things done.  If we don’t provide the leadership and resources to help our communities, who will? This really is our time, but it takes the courage, commitment and vision of CEOs to make it happen.” Ken McMeikan, Chief Executive Greggs.

Connector Quote

“To say we are a broken society is incorrect, what we have is a disjointed one.  And as a business connector it is our role to try and join the dots and fix those joints.
By nature I am very interested in finding new organisations and meeting new businesses, so this is a great opportunity to be out working with so many varied and great people.” Tracy Lynch