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Prepare the business case for going global

By linking employee community engagement (ECE) programmes on a global scale, international organisations can:

 

  • integrate responsible business practice globally
  • assist the worldwide growth in employee interest in community engagement
  • link global community strategies and programmes to global marketing and branding themes
  • position themselves as a leading-edge business
  • be more attractive to global clients
  • make local friends for their international brand
  • understand local consumer and stakeholder interests, which will vary from country to country and region to region
  • build functional teams across multiple geographies
  • complement their global competency and skills frameworks
  • compete for the best staff, build a skill base and develop intellectual capital on a global basis.