Tailor the national business case for each region

The ENGAGE in Europe 2004 report to the EU Commission highlights the common themes and benefits of employee community engagement (ECE) projects across seven European countries. However, there are many differences across borders too.

Make it country specific
When forming a national business case it’s important to take into consideration the country’s:
  • context
  • business culture
  • economic drivers
  • key social, educational and employment issues.
  • It should be written in the local language and used to encourage senior managers’ endorsement.
Use local examples and knowledge
Where possible, the business case should draw on national examples of good practice in this field, from both indigenous organisations and local multinational operations.
You may want to develop the national business case with the local broker or other organisations that you work with.