By identifying individuals to co-ordinate community involvement, the chances of creating a successful programme are greater.
The main advantages for you, as a practitioner, are that they will:
- free up your time to enable you to focus on strategy
- create a sustainable network to manage the programme locally.
In addition, an able enthusiast will:
- recruit and organise volunteers
- increase participation
- liaise with third-party brokers
- generate internal publicity
- organise logistics
- provide a central focus.
This responsibility can be a good developmental role for both individuals and committees, but it must be fully supported by the company. Key concerns in this regard include:
- time demands can become onerous and beyond agreed job specifications
- as the programme matures, volunteer numbers can dwindle and the role of co-ordinator could become a demoralising chore
- support should be provided by the company wherever possible, such as company time and premises.