It is now widely agreed that business leaders need to understand the major social and environmental forces affecting our communities and know how to respond with sustainable solutions.
"The most successful leaders of today's businesses understand that the forces shaping our world, our communities and the organisations they lead are inextricably linked. I can't think of a better way of demonstrating that understanding than coming on a Seeing is Believing visit."
Christopher Hyman CBE, Chief Executive, Serco Group plc
The Prince’s Seeing is Believing programme is a powerful leadership development process to help senior business leaders understand and address the big issues our society faces.
Find out more in this section about how participation in the Seeing is Believing Programme benefits senior business people and the organisations they lead.
The Seeing is Believing alumni is a powerful network of like-minded business leaders
As societal and environmental issues are increasingly seen as fundamental to the future of business survival, the importance of engaging senior business leaders on these issues, as our Seeing is Believing visits do, has never been more important.
The Seeing is Believing programme uses the power of experiential learning to guide participants on a collective reflection on the role of business, and is part of Business in the Community’s wider leadership work.