People, Places and Pride — A Comprehensive Guide for Employers

This report offers businesses practical solutions to revitalise your high street.


Business in the Community’s (BITC) Healthy High Streets programme supported 100 high streets across England, Scotland, Wales and Northern Ireland between 2014-2017.

Our aim was to help revitalise them and engage large businesses in their local communities. We wanted to enable and encourage businesses ‘to step outside their front door’ and work collaboratively with other local
stakeholders to support community cohesion and high street regeneration.

The Pride of Place Partnership

This report sets out some of the learning from this programme. It also references the beginnings of the Pride of Place partnership in Blackpool. This has now become a fully-fledged programme of regeneration activity, complete with an agenda for action.

The Blackpool Prospectus: Agenda for Action 2030 provides a more in-depth overview of the pilot
activity on the Fylde Coast and demonstrates best practices for businesses wanting to take a place-based

The report still contains valuable insights about the legacy of the Healthy High Streets programme,
the process for businesses collaborating in aid of regeneration, and a useful checklist for
businesses in the process of exiting a town or place responsibly.

Find out more about BITC’s Place agenda.

Business in the Community is building thriving communities where people want to live and work.