Responsible Business Tracker® Insights: Raising The Bar
The Responsible Business Tracker® Insights report contains findings and best practice examples from the Tracker pilot cycle, highlighting findings about the state of responsible business.
The Responsible Business Tracker®, generously supported by Sky and developed with assistance from the Lloyds Banking Group Centre for Responsible Business at the University of Birmingham, marks a new stage of the development of Business in the Community (BITC). The Tracker provides business with a measurement tool that sets a new bar, with aspirations to motivate and drive change, improve business performance across all areas of responsible business and offer a focus on impact that creates new ways of evaluating progress.
The data in the Responsible Business Tracker® Insights report comes from 64 pioneering member businesses across 24 sectors. The findings catalogue responsible business efforts across sectors, but also identify gaps that need collaborative solutions.
This report includes evidence of the challenges, but also provides examples of how leading companies are addressing this. Ultimately, the Responsible Business Tracker® Insights report finds responsible business is still not embedded across organisations to the extent needed. By 2030 BITC wants all individuals within an organisation to understand how responsible business applies to them.
Many will remember widespread green-washing from companies in the 1990s and early 2000s causing scepticism and erosion of trust in business. Going into the 2020s, there is increasingly, and rightly, a huge drive from companies towards purpose and their contribution to society. ‘Purpose’ is a popular topic and for the first time the Tracker will show how much companies are walking the talk and not falling into a new era of purpose-washing.
Informed and developed with members, the Tracker is designed to collect and share knowledge and experiences of responsible business by measuring performance against a challenging and aspirational set of desired outcomes using the Global Goals as a framework.