Welsh Water is educating its future customers and prospective employees about what it does and why it does it, through a holistic and broad spectrum approach.
Good for business
- The programmes have encouraged a shift in customer attitude and practice, leading to increased business efficiency and positive publicity in a number of campaigns.
- There has also been increased collaboration within the business, a higher skilled workforce and increased customer awareness and understanding of Welsh Water’s role.
Good for society
- Over 300,000 young people have been positively influenced through a number of Welsh Water education schemes.
- Engagement amongst young people affected by the programmes is high, skills are developed and industry knowledge is gained.
Top tips from Dŵr Cymru:
Earning the customers’ trust should be your sole focus.
Any interaction with young people should be seen as a chance to tell prospective employees about your company.
Deliver behaviour change campaigns through a fun and interactive education programme.
Over 300,000 young people have been positively influenced by a number of Welsh Water education schemes, including education centre and outreach visits, Business Class, Career Fayres and Industry Days and tho the Welsh Baccalaureate, Apprenticeship and Graduate Schemes.
The schemes are designed to be accessible to everyone, as Welsh Water sees these young people as its future staff and clients.
A particular emphasis is placed on supporting young people from challenging social backgrounds to equip them with the confidence, skills and knowledge to succeed in school and beyond, to increase their expectations and aspirations and support them in becoming responsible citizens.
The programme hopes to give young people, particularly amongst ‘hard-to-reach’ groups the knowledge of employment opportunities and the skills needed for the world of work.
As a direct effect of the apprenticeship and graduate scheme, 119 young people have gained employment. There has also been a reported shift in societal attitudes with young people becoming more responsible as citizens.
Additionally, over 120 pupils have taken part in work experience over the past five years.
Welsh Water is the sixth largest of the ten water and sewerage companies. It delivers safe and reliable drinking water and sanitation to 3.2 million people across most of Wales Herefordshire and parts of Deeside.
What Welsh Water's Director of Communications said:
“As a company owned on behalf of our customers, our sole focus is to earn the trust of customers by providing essential services for their health and well-being. Our partnership with schools is an integral part of our strategy to achieve this as it enables us to capture our future customers at a young age and instil in them behaviours and attitudes that will help us deliver safe and reliable services for years to come.
“The programme is also awakening young people to the variety of fulfilling roles that exist within the company. It is important that we demonstrate these opportunities which in turn will help provide us and Wales with a high skilled workforce it needs.” - Alun Shurmer, Director of Communications, Dŵr Cymru Welsh Water