Fujitsu - Responsible Business of the Year Award

Business in the Community's Responsible Business of the Year Award, Winner, 2015

Fujitsu is a leading information and communication technology company, offering a full range of technology products, solutions and services.  It integrates critical world issues into all of its strategic planning, and aims to use its passion for ICT to be an architect of the future, helping the planet get ready for 9 billion people.

What the judges said

  • Fujitsu effectively influences others to collaborate and create the conditions for long-term sustainable change; has exceptional sector leadership and reach within and beyond its own sector and can help build the wider movement of responsible business.
  • Sustainability is absolutely embedded into Fujitsu's strategy, and it uses and will continue to use its approach to influence customers and supply chains across sectors.
  • There is an enormous opportunity to broaden the movement in particular how to use technology as a force for good, for which they are already making strides in.

Three tips from Fujitsu

  • "Embed your values. Decide what you stand for, integrate this into your business and align with your growth strategy. Take care that responsible business does not become a PR exercise but remains at the heart of your decision making and behaviours."
  • "Engage employees. Understand how to take everyone in your company with you. Everyone in your business must play a part. Having a good story to tell in one part of the business is redundant if another part behaves irresponsibly."
  • "Innovate. Tackling the most challenging social and environmental issues requires transformational change: enabling this should be part of your business model. Don’t be afraid to pilot new approaches, share learnings and challenge companies in your value

Fujitsu logoIn brief

Fujitsu places responsibility at the heart of everything it does. Significantly challenging industry norms - half of all its budget holders are women, apprentices are paid 50% higher than national minimum wage, and its datacentres are powered by 100% renewable energy.

Fujitsu has been on a remarkable journey and achieved a huge amount in a relatively short time. Thanks to visible leadership, responsibility has been placed at the heart of everything the company does and I speak on behalf of all the judges when I say, we were truly impressed and inspired.

- Steve Holliday,
CEO, National Grid, Chair of judges

With $2.1 billion invested in R&D, Fujitsu is pioneering technology as a force for good.

Its innovations are responding to some of the world’s biggest challenges such as; tackling pollution and congestion in cities; advancing agriculture to feed more people globally; and monitoring health problems to assist the elderly to live well for longer.  

Fujitsu combines a strategic approach to responsibility with consistently strong financial results - a powerful indicator that responsible business drives profit and success.

The story in detail

Please read Fujitsu's Award entry in full to understand why our judges selected this company as a finalist. 

We have summarised some of the key points below, but to get a true idea of the breadth and detail of Fujitsu's responsible business practice, reading the full Award entry is advised.

Fujitsu is committed to integrating responsible business issues into core strategy and day to day operations.  It is passionate about responding to the unprecedented social and business risks caused by resource scarcity, population growth, an aging society and mass urbanisation by pioneering ICT solutions to create a fairer society.

The company has led the industry in making datacentres, which consume up to 2% of electricity globally, and 27% of Fujitsu's energy, more sustainable. Fujitsu's UK datacentres use 100% renewable energy, and the company operates the first European datacentre to be certified as Operational Sustainability Gold.  It has also worked with suppliers to reduce CO2 emissions in its supply chain, achieving a 32% decrease.

Fujitsu has commissioned its own “Collaboration Nation” research on working with SMEs and responded to it by changing its approach, resulting in 23% more contracts being awarded to SMEs year on year.

The company collaborates to innovate and strategically help others. Projects include developing a supercomputing infrastructure which makes High Performance Computing capabilities available to SMEs, Kiduku, a research project pioneering sensor technology to help the elderly live well for longer in their own homes, and BITC Connect, which captures the impacts of BITC’s Business Connector programme.

Fujitsu is working to redress the gender imbalance in its sector.  Despite males making up over 80% of undergraduates in Engineering, Technology and Computer Science, Fujitsu’s  graduate female intake has averaged 40% since 2010.

Senior leaders across Fujitsu are engaged with and advocate its responsible business agenda, including Duncan Tait, Head of EMEIA, who is a member of BITC’s board. 

The company produces an independently verified annual report against GRI standards including detailed data on non-financial capital, and an independently assured CSR report containing material issues, objectives, targets and policies.

What Fujitsu's Head, EMEIA Region says:

"The speed of change and scale of forces affecting business will require creative collaborative practical action. Projecting forward 20 years, world population growth, energy issues, air pollution, food and water shortages and an ageing population will impact every government and business. Solving these issues responsibly will be a fundamental driver of a business’s ability to grow and become financially sustainable. The collective actions of business leaders today will shape the future of our planet. It is our duty to convince the leaders of tomorrow to build shared value creation into their business models. This should be the only accepted norm as it is the only way companies can truly be sustainable." - Duncan Tait

Read Fujitsu's Award entry in full.