Gentoo housing talks about taking part in BITC's 2017 CR-Index

Lucy Malarky, Deputy Director at Gentoo housing, talks to us about the significane of the CR Index - BITC's benchmarking tool, plus what it means to achieve 5-stars.

What does it mean to your company to be awarded 5 stars in our Corporate Responsibility Index?

We're delighted to be awarded 5 stars in the Corporate Responsibility Index for the third year running. The award demonstrates our ongoing commitment to the responsible business agenda and it reflects the consistently hard work our staff carry out in the communities in which we work.

 

Why did you feel it was important to participate and to benchmark yourselves, and what will it mean for your organisation going forward?

The value of participation in the Index and of benchmarking our performance is that the rigour of the process requires real in-depth analysis of the work we do and of the value it adds. Participating in the Index encourages us to improve our performance year on year. Going forward Gentoo will continue to work with other businesses and our supply chain to share best practice as a proud ambassador of the responsible business agenda.

How do you actively seek to integrate responsible business principles and practice throughout your operations and company strategy?

Genuine responsible business starts with an organisation’s vision and values. It’s about how companies translate their values into behaviour and decision making, creating a responsible business culture to drive social value.  Staff are at the heart of delivery, your staff must be committed to the responsible business agenda in order to make a tangible and sustained impact.

 

Ultimately, what does being a responsible business mean to you?

Our vision ‘great homes - strong communities - inspired people’ can only be realised through being a responsible business. We are over the moon to be awarded 5 stars in the CR Index. It means a great deal to both our staff and customers.

 

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Read more about our CR-Index and how our Business Advisory Services can help your organisation advance your sustainability and CR initiatives.