TD Direct’s community investment focus is to ‘help people help themselves to prosper’, especially in the Leeds and Greater Manchester areas through local grants and mentoring in schools. Its support of Castleton primary school showed an average improvement of 7.5 months in a child’s reading age. 50% of TD Direct’s employees are involved in volunteering activities.
- 56 local initiatives have received around £15,000 in the past 3 years through community funding.
- TD support of literacy & numeracy showed an average improvement of 7.5 months in a child’s reading age.
- On Red Nose day, TD took pledges worth approximately £100,000 in 2015 and as a company raises £10,000 each year with 20% of its staff getting involved.
- Through completing team challenges, TD has received a wealth of positive media coverage throughout Yorkshire.
- The business has also seen an improved reputation for supporting local families living in deprivation.
- TD now has a partnership with the council, increasing awareness of the brand and ensuring a formal relationship with the Leeds City Council.
- 85% of the employees involved in mentoring said that they would get involved with a mentoring programme again showing that these initiatives have a positive impact on employees satisfaction.
- Employees are also able to develop their interpersonal skills, knowledge and experience and transfer these to a new environment.
TD Direct re-evaluate their goals and CSR targets annually to ensure they are aligned with the overarching business strategy, and internal and external stakeholders regularly feed into the strategy. TD Direct Investing supports local initiatives in Leeds and Greater Manchester, has worked with Comic Relief for the last seven years, as well as supporting three schools in Leeds.
TD Direct currently engage 50% of their staff in employee volunteering and CommunityMark analysis shows that 75% of their employees feel the involvement is satisfying, with 55% saying they are more committed to the organisation as a result.
TD works with local schools to improve literacy and numeracy and show students a working environment. 5 % of staff spend 20 hours, per annum, of one on one reading or number practice time with children in the local area and employees also provide mentoring for ten students from Castleton Primary School, John Jamieson School and Abbey Grange High School in Leeds.
Through the CommunityMark evaluation, all of TD Direct’s community partners feel that the relationship with TD Direct has been of benefit to them, that they are clear on what the business is trying to achieve and the that it is focusing on the most pressing social needs.
"TD re-evaluate their goals and CSR targets annually to ensure they are aligned with the overarching business strategy. They successfully engage 50% of employees in community activities and their Investor Challenge platform is an innovative way to engage children in the world of trading and increase their financial literacy.”
“Charities like ourselves rely on effective teams from companies with a great CSR strategy to provide the extra support we need as we are under-resourced. The whole programme is extremely well managed and they provide us with sustained support so that we can plan our workload and are able to rely on their support throughout the year.”