Tesco supports disaster preparedness and innovation work as a founding member of the British Red Cross Disaster Relief Alliance, and took a leading role in providing relief to the floods that hit Malaysia and India in 2014.
- Tesco have donated more than £10 million to the British Red Cross over the last ten years, helping to fund response and recovery work in the UK and overseas.
- Tesco was a founding member of the British Red Cross Disaster Relief Alliance and makes annual contributions to support vulnerable communities to prepare for disasters.
- Tesco Malaysia raised and delivered aid, both financial and non-financial, to more than 1,000 families affected by flooding on the east coast of Malaysia, and sent volunteers to help rebuild homes and clean up the devastated area.
- Tesco's Hindustan Service Centre in Bangalore ran a campaign to collect food and relief material for those affected by the floods in Jammu and Kashmir in October 2014, and also donated INR 10 lakhs (around £10,000) to the Indian Prime Minister’s National Relief Fund.
- Tesco's humanitarian work has demonstrated to colleagues and customers that it is a business that cares about the welfare of local communities.
- Awareness of Tesco's humanitarian work has improved brand loyalty, so that customers want to shop at Tesco and staff feel proud to work at the business.
- Tesco gained significant press coverage and government recognition for its role in the Malaysia flood response, including the awarding of the prestigious royal honour ‘Dato’ to the Tesco Malaysia CEO.
Tesco has a long tradition of supporting humanitarian relief work, including corporate donations, in-store collections and colleague fundraising. In 2014 Tesco became a founding member of the British Red Cross Disaster Relief Alliance, which funds disaster preparedness and recovery work, as well as response activities so that local communities are more resilient when disaster strikes.
In the UK, Tesco's partnership with the British Red Cross enables emergency response teams to request "in kind" donations from Tesco stores during emergencies.
Tesco has also provided humanitarian support through its international businesses. In 2014, Tesco Malaysia provided emergency relief to some of Malaysia’s worst-ever flooding, and the Hindustan Service Centre in Bangalore collected food and relief material for those affected by the floods in Jammu and Kashmir.
What Tesco's Corporate Communications Director said:
“First and foremost, we are a community retailer. We’re proud to serve communities all over the world, so it’s our privilege to be a founding partner for the Disaster Relief Alliance. This partnership will help to save lives by helping communities at risk to prepare themselves before a disaster strikes. We hope more organisations will sign up to support the Disaster Relief Alliance, too.” - Rebecca Shelley, Corporate Communications Director