Steelite International - Age friendly company culture

Good for the community
Championing an Ageing Workforce Award, Finalist, 2016
  • Intergenerational working at Steelite International is helping to preserve skills in an industry which is over 100 years old.
  • The company's commitment to training and development for all ages is helping to increase aspiration in the local area.

Steelite International's diverse workforce ensures that vital skills are handed down from one generation to the next.

Good for business

Steelite International logoOverview

The ceramics industry relies heavily on skills which are passed down through generations. Steelite International found that it was losing valuable knowledge and experience as their employees retired. 

Steelite International has brought the recruitment and retention of older workers into the mainstream through working practices that naturally support individuals working into their later years:

  • Focus on continuous training and lifelong learning for all employees, with offerings tailored to the over 50s. 

  • Occupational health and investment in assistive technologies where needed.

  • Upper age limits removed from apprenticeships and graduate programmes. 

  • Flexible working and phased retirement.

  • Fair working practices to tackle age discrimination. 

The average age of Steelite International's workforce is 45. Its youngest worker is 17 and its oldest is 69. Their intergenerational workforce enables skilled older workers to train apprentices and pass on the skills and knowledge needed for the company's future. 

The company is now experiencing its fifth year of record sales; success which the company attributes to the commitment and passion of its workforce and the transfer of skills through intergenerational working.

Flexible working, phased retirement and occupational health 

By offering flexible working – such as part time roles and alternate shift patterns - and phased retirement, Steelite International enables its employees to reduce or change their work hours rather than being forced into an early retirement. 

Investment in occupational health also allows staff to work around health issues related to age, rather than feel that they are left with no choice but to retire. The company holds a three and a half hour monthly clinic at its Stoke-on-Trent site and another at its site in Royal Crown Derby. 

One 62 year old worker with ten years’ service was beginning to experience difficulty when pulling stock up and down a ramp using a traditional truck due to back problems which were worsening and causing him to need to take time off work. Through guidance and consultation with occupational health, Steelite International decided to invest in an electrical truck to assist him. 

Training and staff development

In the last 12 months, the business has offered over 15,000 hours of training for all employees, giving individuals opportunities to study for an NVQ up to level 2 in Numeracy, Literacy and ICT irrespective of their job function and accountabilities. Courses in Business Improvement Techniques and a Foundation Degree in Leadership and Management were also made available through Staffordshire University and the Steelite Academy.

Another employee, who spent 30 years as a factory operative in the glazing department took advantage of opportunities to learn and develop, and is now, at 57, the Union Learning Rep, a company ambassador and employee champion, and works in the company's Health & Safety department as a Standards Assessor.

Steelite International is committed to a people-focused approach which has mainstreamed the recruitment and retention of older workers through a number of working practices which naturally support and develop employees who wish to work in to their later years. 

What Steelite International's Head of HR said:

“Encouraging and enabling those who want to work longer can have a significant impact on not only the success of the business but indeed the country’s economic activity. Steelite International is therefore fully committed to supporting those who want to maintain a fuller working life and is committed to eliminating discrimination and encouraging age diversity within the business – where every employee feels respected and able to give their best. Employees who have been with the business for a long period are often invaluable and can offer a fountain of knowledge of the business for their respective area and wider afield.” - Louise Griffin, Group Head of HR

  • Retaining the skills and knowledge of older workers is building the sustainability of Steelite's business.
  • Steelite has found that older workers are less likely to change jobs regularly than younger colleagues and they often have a stronger commitment to the company.
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