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CommunityMark business benefits

Companies achieving the CommunityMark recognise that investing time, skills and resource into communities not only benefits those communities but bring long-term sustainable returns for their company.

There are benefits both to achieving the CommunityMark standard, and to undergoing the application and assessment process. 

Benefits of achieving the CommunityMark 

Its strength lies in its thoroughness and rigor, and has helped Linklaters to develop a focus to its community investment and report on this publicly. CommunityMark is the premiership of corporate social responsibility

- Matt Sparks, Global Community Investment Manager,
Linklaters

The primary purpose of the CommunityMark is to recognise and reward excellence. Benefits related to this include:

  • Improved employee and customer loyalty

  • Development of an integrated approach and common language across your business and community investment strategy

  • External validation and recognition from an independent third party

  • Raised profile and recognition of community investment within the company

  • Enhanced corporate reputation among peers, media, government and other stakeholders as part of a cohort of companies leading the  Community Investment agenda

  • Support for the ongoing internal business case for employee volunteering and employee engagement

  • Provision of leadership platforms and opportunities to showcase best practise to peers and key stakeholder groups

Benefits of applying for the CommunityMark

The CommunityMark survey and process is built on five principles of community investment excellence. Benefits relating to this include:

  • Access to a management framework for current and future community investment activities

  • Alignment, via a tried and tested process, of community investment activities with business goals and targets

  • Access to a set of coherent principles to support development of new projects and programmes with excellence built in from the start

  • Comprehensive feedback to highlight key strengths and development areas for improvement.