Case Study: Marketplace focus for Whale

Case study of a pump design and manufacture company that wanted to reduce waste and raise environmental awareness.

This case study shows the experience of a Bangor based company, Whale, which set out to reduce its consumption of resources in the manufacture and packing of pumps.

The company looked specifically at products that had significant packaging material costs. It also investigated products that required a large amount of labour time to pack due to the level of protective packaging.

The outcome was creating a cost effective and environmentally friendly solution that saw the reuse of packaging and an improved reputation for the business.