Hilton Worldwide’s fourth annual CR report outlines the role that Travel with Purpose has played in bringing the company’s vision and values to life by uniting the organisation around a set of global issues that connect the business to society.
The report outlines the company’s strategy and successes in three core areas of focus: creating pathways to opportunities for young people, building stronger communities and preserving our environment.
Activation has included the development of partnerships with organisations such as the International Youth Foundation, World Wildlife Fund (WWF) and the 100,000 Opportunities Initiative to advocate for key issues at a global level, coupled with programs like Travel with Purpose Action Grants to galvanise teams to address local challenges.
The report demonstrates that as Hilton’s programmes have matured they are starting to see the impact they can have by engaging their hotels around the world and aligning on key issues that support the long term viability of the business, while also benefitting society at large.
Visit cr.hiltonworldwide.com to learn more.