How can marketers build sustainable success?

This sustainable marketing publication is targeted at marketing professionals to help them to build sustainability into, rather than onto, their brands.

Historically marketing has been a powerful tool to sell more volume and make more profit. This won’t be a sustainable model for growth in the future.

This 2010 publication used case studies from leading companies and the experiences of marketing directors to enable the profession to play a more central role in the debate around sustainability. The case studies included Cadbury, Marshalls, M&S, Speedy, Unilever, Co-operative Bank, Audi, Diageo.

The publication ends with a call to action for marketers to address sustainability in their marketing strategies.

A black & white version of this publication is also available by email.