Influencing consumer behaviour - A guide for sustainable marketing

Influencing consumer behaviour
Enabling consumers to choose products and services with improved social and environmental benefits and influencing consumers to use products and services in a more sustainable way.

This guide is the result of collaboration between six major UK and global companies who have shared their consumer insight and market experience: B&Q, Kraft Foods, EDF Energy, Marks & Spencer, Unilever and Waitrose. It draws on insights from an extensive literature review of more than 100 documents – from business, academia, government and non-governmental organisations – and conversations with more than 50 marketers.