It's time for a new contract - the leadership challenge

It's time for a new contract - the leadership challenge
It's time for a new contract between business and society

The challenge for business leaders is to ensure the wider responsibilities of business are understood within their organisation and in society and to demonstrate how a responsible approach to business will create value.

Business leaders must be seen to act and demonstrate their commitment to creating a fairer society and a more sustainable future by fostering a culture that will encourage innovation, reward the right behaviours and rebuild trust.

In short, leaders must write a new contract with society into their own business.