Take action on water: risks and business opportunities

On current economic and population growth trajectories, by 2030 global water supplies will satisfy only 60 percent of demand. This report covers the risks and business opportunites.

In the UK, the south-east of England already has less water available per person than Sudan and Syria. Inefficient use of freshwater, pollution of freshwater sources and excessive extraction is resulting in areas of water stress. Water scarcity therefore poses a material risk to businesses with rising prices, heightened regulation, physical security risks and greater market competition.

However, responsible water stewardship also presents lucrative business opportunities and those companies that manage their water footprint sustainably have realised benefits such as direct cost savings, new income streams and employee and supplier engagement.