The whys and hows of corporate values

Corporate values, ethics and culture are about what the company stands for, how its employees behave and about framing the business’ role, giving it a purpose beyond making a profit.

Getting it right can win all sorts of benefits:

  • Employees who are loyal and supportive of the company, and more likely to stay if offered an equivalent position elsewhere

  • Customers who are more likely to trust the company – because whenever they look they see the company’s employees doing the right thing

  • Suppliers who believe in the company’s integrity

  • Enhanced relationships with investors, who may see that the company runs less risk of corporate scandals or controversies

  • Good relationships with government and local communities that begin to see the company as a good neighbour