The Ageing Workforce Award: Aviva

Longlisted for a Business in the Community Responsible Business Award 2018. 

Action and Impact
“A diverse workforce creates better products, delivers better service and is a better place to work,” according to Andy Briggs, CEO of Aviva Life in the UK and Ireland. It is a view supported by recent research by Harvard Business Review which says diversity is key to unlocking innovation.  Companies with a diverse workforce are 45% more likely to report growth in market share.

So it follows that Aviva, the UK’s largest insurer serving 31 million customers worldwide, is committed to helping one million more older people into work by 2022.  They are doing this by encouraging other businesses to adopt a similar strategy for supporting and retaining people over 50.

Aviva is partnering with charities and organisations to develop a pioneering carers policy, mid-career reviews and ambitious recruitment campaigns.  They are therefore not only attracting and retaining older workers but setting a blueprint for others to follow.

In the last year, Aviva has increased the number of people over fifty it employs by a third. With 56% of its customers falling into that age category, it makes good business sense. “To develop products that resonate with and meet the needs of our customers, it's critical that our workforce mirrors our customer base,” Aviva also reported a 32% jump in new business last year.