The Environmental Sustainability Award: JCDecaux

Award Type: 

Longlisted for a Business in the Community Responsible Business Award

 
Action and Impact
JCDecaux has been helping to transform urban landscapes across the globe since the 1960s when it first installed advertising-led bus shelters in Lyon, France as part of a new model for financing city improvements at no cost to local authorities or taxpayers. Today, the business provides outdoor advertising in 75 countries.
 
With that reach and scale comes an environmental footprint that the company is keen to reduce. “Achievement of economic growth while respecting people and the environment has always been, and continues to be, at the heart of our business model,” says Philip Thomas, co-CEO of JCDecaux UK.
 
So, the company is focused on reducing its ecological footprint while making cities and public transport more accessible and incorporating environmentally responsible innovation within its products and services. It is diverting almost 100% of waste from landfill and reuses product components where possible. It has also made “extensive electricity conservation” across its advertising products and buildings, plus a commitment to use green energy. 
 
In the last 12 months, the company has made savings of £30,000 on building electricity use and £84,000 on diesel fuel. It continues to generate new revenue streams from contracts secured because of its approach to environmental sustainability innovation.