Longlisted for a Business in the Community Responsible Business Award
Aduna are on a mission to get us all interested in the baobab fruit, the crop that could transform rural Africa
Action and Impact
In the Upper East region of Ghana, much of the land is drought-stricken. 90% of the population lives in extreme poverty, women are marginalised and malnutrition is rife. The population depends on food production but is unable to yield crops during the long dry season, making communities vulnerable and food insecure. Aduna, a health food brand and social enterprise, are attempting to address this by creating demand for under-utilised natural products from small-scale producers in Africa.
Baobab is a nutrient-rich fruit adapted to the arid conditions in the region. By empowering women to harvest and process their baobab fruits, which ripen in the dry season, Aduna helps provide a much needed source of income at a critical time of year. On average, producers have increased their incomes in the dry season from close to zero to being double their rainy season income. So far, the social business has taken the baobab fruit from relative obscurity to an established food known for its nutitional benefits, distributing products to more than 2,000 stores.