The UPS Environmental Sustainability Award: The Pure Option

Award Type: 

Finalist for Business in the Community's UPS Environmental Sustainability Award 2019

The Pure Option: Living its values with compostable packaging with 68% less embodied carbon than plastic equivalent 

When The Pure Option started in 2017, it wanted to create a new way of doing business that reflected its values. It wanted to be transparent, ethical and environmentally focused.  

That is something it is doing as a UK supplier of 100% compostable, plant-based packaging to replace single-use plastics. These products contain at least 68% less embodied carbon than plastic equivalents. 

The Pure Option also ensures that its products are disposed of correctly, by working with customers to find solutions to the challenge of composting products. Compostable products that are disposed of incorrectly can emit greenhouse gases or clog recycling machines, so this is an essential step – and one that The Pure Option takes seriously.

The family-run business supplies the takeaway food industry but it has plans to do the same for the home market. Its plans for growth also include the development of The Nature Friendly – the term used to describe its packaging – standard certification that it says will help people identify ethical businesses more easily. 

It will also create a product identification system that makes it easier for disposal companies and consumers to spot what is a compostable product. 

The business hopes that investing in UK manufacturing will add an additional 12% CO2 saving by reducing transportation miles, as well as shipping times and costs. 

The information in this impact story has been supplied by The Pure Option.