The B Team

Created by Sir Richard Branson and Jochen Zeitz.The B Team Leaders are: Ariana Huffington, Mo Ibrahim, Paul Polman, Muhammad Yunus, Ngozi Okonjo-Iwela, Dr. Gro Harlem Brundtland, Kathy Calvin, Ratan Tata, Mary Robinson, Strive Masiyiwa, François-Henri Pinault, Shari Arison, Guilherme Leal, Zhang Yue.

The B Team is a not-for-profit initiative formed by a global group of leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.  As the current mindset of only competing and consuming solely for financial gains is unsustainable, business leaders need to work together to build new foundations.


Working with a global community of advisors and partners, the B Team seek to catalyse a Plan B for business, to ensure the wellbeing of people and planet.  Specifically they focus on:

  • Future Bottom Line: accelerate a move away from single-minded financial short-termism towards a focus on the long term

  • Expand corporate accountability beyond financial gains to include negative and positive contributions to the economy, environment and society

Key messages:

Based on the need to redefine what it means to be a good leader in business we aim to accelerate a new kind of inclusive leadership underpinned by a moral compass of being Fair, Honest, Positive and Creative. This is founded on cooperation and will be aimed at generating long term value for society, the economy and the environment.

Working with others, we will highlight and celebrate those who are showing us the way and nurturing a new generation of business leadership.

Read more on The B Team website.