Designing for Social Purpose - Corporation 20/20

Corporation 20/20 is an international, multi-stakeholder initiative that seeks to develop and disseminate a vision and pathway for 21st century corporations in which social purpose moves from the periphery to the heart of the organisation.


Corporation 20/20 principles for corporate design include:

  1. The purpose of the corporation is to harness private interests to serve the public interest.

  2. Corporations shall accrue fair returns for shareholders, but not at the expense of the legitimate interests of other stakeholders.

  3. Corporations shall operate sustainably, meeting the needs of the present generation without compromising the ability of future generations to meet their needs.

  4. Corporations shall distribute their wealth equitably among those who contribute to its creation.

  5. Corporations shall be governed in a manner that is participatory, transparent, ethical, and accountable.

  6. Corporations shall not infringe on the right of natural persons to govern themselves, nor infringe on other universal human rights.

Find out more about this initiative, and other reviews from Prof David Grayson CBE.

Read more on the Corporation 20/20 website.