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Dairy Crest Rural Action Award

Recognising businesses that support rural communities to maintain a vibrant, sustainable rural economy.

The aim of the Dairy Crest Rural Action Award is to recognise and reward companies that are helping to address issues faced by rural communities in order to maintain a vibrant, sustainable rural economy.

The unprecedented scale and speed of change impacting on Britain’s rural areas is having a profound effect.  There are many social, economic and environmental pressures in our countryside, including:

  • Decline in farm income threatening security of supply and increased pressures on farmers to improve their environmental management;

  • Lack of affordable housing and access to education and training opportunities for local people to help them stay living and working in the rural economy;

  • Decline of basic services such as access to transport, retail and banking facilities, and broadband resulting in rural isolation and the decline of rural communities.

By raising the awareness of rural issues, we can bring about positive change in these areas. The Prince’s Rural Action Programme works in partnership with business and other stakeholders to find solutions to some of the challenges facing rural areas.

Many companies are having a positive impact in rural areas. Details of our 2013 Award winner, East of England Co-operative, and those companies achieving the Big Tick standard can be found on our website.


  • Whether you support enterprise or the provision of services to rural areas, work with farmers or use suppliers that operate in rural areas, we encourage you to come forward and tell your story.

  • Whether your impact is economic, social or environmental, we are looking to share your success and highlight organisations like yours that make a real difference to the prosperity of our rural communities