Measuring and Reporting

Section of the competency map featuring Measuring and ReportingFor example:

  • Measuring and benchmarking corporate responsibility (CR) activities and performance

  • Transparent reporting against goals and standards

What are your Desired Business Outcomes?

  1. Collect evidence to demonstrate impact, effectiveness, value and progress

  2. Produce a CR report

  3. Achieve recognition

  4. Improve engagement with investors

Select an outcome, and then browse the Knowledge, Behaviours and Resources to help you overcome the associated challenges.

1. Collect evidence to demonstrate impact, effectiveness, value and progress

For example, to help people understand the scale of what the company does and give business units the sense of being part of a bigger group, to have a robust and consistent process for data collection to give confidence in reporting/benchmarking

Challenges

Knowledge and understanding

  • Developing KPIs to demonstrate soft and hard benefits of the programme that capture impact rather than just activity

  • Measuring intangibles such as quality rather than quantity

  • Identifying appropriate measurement tools and methods to generate valid and meaningful data, especially on social issues.  Tailoring generic tools for use in your organisation

  • Identifying the best people to provide you with information, especially where it is not anyones specific role/ KPI. Getting these people to use measurement tools properly so that you can report on it with confidence

  • Convincing people that measurement and reporting adds value rather than be seen as an additional, complex overhead

  • Communicating progress around social issues in a language that people will understand

  • Improving reporting on Return on Investment

  • Setting KPIs for the CR committee at the right level - balancing strategic and operational KPIs, that stretch people but can also hold people to account

  • Finding out what people are involved in right across the organisation

  • Capturing information consistently across a global organisation

  • Experience of how to evaluate pilot programmes

  • Understands the motivations of staff & how the performance appraisal system works

  • Knowledge of existing data capture techniques and frameworks and understanding of how these will benefit other people

  • Understands the organisational culture for the business and any departmental sub cultures (especially when new to the business)

  • Understands the penalties for not reporting e.g Carbon Reduction CommitmentHigh level understanding of environmental issues and the businesses environmental impacts

  • Knowledge of the business case

  • Methods for engaging employees
     

Key CR Knowledge icon - head with cogsKey CR Knowledge

Behaviours

Resources

Achievement

Collaboration

Communication

Data gathering and analysis

Engages others

Influence

Operational

CR Academy course

Introduction to Community Investment

BITC resources

Workwell Skills, Health and Wellbeing toolkit

More than just making money: Measuring the difference your company makes to society

Diversity campaigns

Opportunity now

Race for Opportunity

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2. Produce a CR report

For example, produce a readable, engaging report that improves trust, legitimacy and credibility with stakeholders through transparent and robust reporting on material social and environmental issues that is not purely a marketing document.

Challenges

Knowledge and understanding

  • Getting stories and information from around the business

  • Convincing others to be transparent and report the ‘bad’ stories as well as the good ones

  • Getting buy in from the board on the format, key messages and tone of the report

  • Identifying the audiences that your reporting is serving and what is really important to measure

  • Establishing the boundaries of what you should measure

  • Managing stakeholder expectations e.g. if you establish a reputation for being good at a particular measurement, people expect more of you

  • Excellent knowledge of the business and industry

  • Understands the requirements of different audiences

  • Understands the marginal costs of measurement


Key CR Knowledge icon - head with cogsKey CR Knowledge

Behaviours

Resources

Builds relationships

Collaboration

Communication

Data gathering and analysis

Influence

Organisational commitment

Strategic

 

Specific BITC resources

A Director's Guide to Corporate Responsibility Reporting

External courses

Cranfield University: Evaluating and Communicating Sustainability

 

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3. Achieve recognition

For example, gaining ISO14001 certification, meeting all statutory and legal requirements, seeking to exceed legal requirements where it makes business sense to do so

Challenges

Knowledge and understanding

 

  • Choosing the right framework that will strategically help the business

  • Cascading metrics down the organisation that are aligned to achieving the standard

See other challenges in this sector related to data gathering

  • Understands the market appetite for reporting

  • Good knowledge of reporting frameworks available and best practice to follow

  • Good understanding of the organisation's performance management system

Key CR Knowledge icon - head with cogsKey CR Knowledge

Behaviours

Resources

Communication

Influence

Operational

Technical expertise

BITC service

Corporate Responsibility (CR) Index

External resources

Cranfield University: The Doughty Centre Guide to Guides

 

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4. Improving engagement with investors

For example, to improve engagement on social and environmental issues.

Challenges

Knowledge and understanding

  • Converting social and environmental activity into an economic language

  • Providing material to suport investor relations:

See other challenges in this section

  • Convincing people that measurement and reporting adds value rather than be seen as an additional, complex overhead

  • Getting accurate information

  • Lack of authority to get people to provide input into the CR report

  • Avoiding greenwash

  • Understanding what you want to measure and why

  • Developing the systems and processes to enable it to happen

  • Understands sytems that help express CR issues in economic terms e.g. Carbon disclosure project and Accounting for Sustainability

  • Understands CR Reporting Best Practice

  • Understands finance and the role of governance and reporting

Key CR Knowledge icon - head with cogsKey CR Knowledge

Behaviours

Resources

Achievement

Data gathering and analysis

Engages others

Influence

Integrity

Operational

Organisational awareness

 

 

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