Thanks for visiting BITC! Our website is currently under development and we'd love to hear your thoughts and suggestions – please let us know what you think here.



Creates new and imaginative approaches to CR related issues. Identifies fresh approaches and shows a willingness to question traditional assumptions.

Section of the Behaviours competency map featuring Innovative1) Innovative

  • Explores random ideas and accepts that not all will work

  • Looks at things with a fresh pair of eyes

  • Looks for creative, dynamic partnerships which offer overlap in business strategies

  • Identifies opportunities and new and creative ways of partnering

  • Is innovative in finding ways to develop relationships with partners

  • Is creative in incentivising people to learn CR skills

  • Uses novel ways to communicate news stories e.g. through personalized case studies

  • Creates opportunities to explore boundaries of CR within the business and outside the business

  • Thinks innovatively about how to link discrete activities into bigger initiatives and relate this back to the strategy