E.ON - Driving professional development

Using the CR Practitioner Competency Map as a tool for professional development, E.ON identified and used a comprehensive set of skills to design a group of CR role profiles and to complement their current leadership competency framework.

Organisational Context

Using the BITC competency model allowed us to map against our existing leadership competency model to help develop a family of CR role profiles.

- David Terrace,
Corporate Responsibility Analyst
E.ON is a leading power and gas supplier in the UK and since its formation in 2000, the company has become one of the largest investor-owned energy service providers worldwide. Globally, E.ON serves nearly 30 million customers and, in addition to a diverse and well-balanced generation portfolio, the company possesses major asset positions in Europe, Russia and the U.S.

E.ON’s growth in recent years has enabled the company to successfully seize new opportunities in Europe’s energy markets and to meet future challenges, in particular in the areas of supply security, affordability and above all climate protection.

With its broad geographic footprint and strong market position, E.ON carries a special Corporate Social Responsibility and based on their value-oriented strategy, the company aspires to an energy mix that promotes climate protection and that assures the provision of a safe energy supply from different energy sources with an optimal risk profile.

Desired Business Outcomes

With the help of the CR Practitioner Competence Map, E.ON aimed to provide robust skills profiles for all job roles within their CR team, and to complement their existing competency map with specific CR skills and activities. Moreover, E.ON wanted to map out a set of tangible CR skills that were individually tailored to the needs of the different CR team members, supporting them in planning and advancing their professional development.


With their own leadership map in place, E.ON had to ensure that the integration of the CR Practitioner Competency Map would be understood and used appropriately. Additionally, although there are descriptions in both models, there were no cross-business standards to judge the skills on.

How the challenges were overcome

The flexibility and general intuitiveness of the BITC Competency Map allowed E.ON to genuinely integrate the tool with their current mechanisms.

With the help of the step by step guide that accompanies the map, E.ON was able to better understand the tool's outputs and processes.  The comprehensive list of potential skills, activities and behaviours in the map allowed all members of the CR team to use it successfully irrespective of seniority or job focus.