Four Steps to Delivering a Place-Based Approach

This guide sets out the key steps required to implement a place-based approach and includes a set of tools to deliver them. A place-based approach involves multiple partners working together to create thriving communities.

The guide is built around the following key steps:

  1. Understand
    Complete a desk-based needs analysis.
    Listen to the views of local people to validate the information.
    Identify key individuals/organisations in the community to act as champions and advisers.
  2. Define your priorities
    Establish outcomes to focus on and where you can offer support.
    Identify other key members of your coalition, and how they can help.
  3. Agree your actions
    Set your long-term vision and objectives for change, building on your collective knowledge and the views of local people.
    Agree your process for review.
  4. Set up and immediate action
    Set up all partners ready to deliver.
    Establish and deliver actions where businesses are already able to create maximum impact based on your research.
    Develop your model for continuous listening.

A place-based approach begins by bringing all kinds of businesses and other stakeholders together to help understand the opportunities and challenges in a place. Next, identify who is already working to tackle the key issues, and how organisations can best get involved. This enables the community to leverage collective strengths and expertise to understand and enable people to own their own solutions, innovate through listening, co-design by involving those who will be impacted by the work. Then, review and refine the approach. This Business in the Community (BITC) step-by-step guide brings together tools, resources and great examples of positive impact to help you undertake a place-based approach. It is intended for businesses, in particular, individuals working at a practitioner level.

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